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person:"Dogan, Kutsal"
~person:"Stourm, Valeria"
~subject:"Direct marketing"
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Direct marketing
Kundenbindungsprogramm
8
Loyalty program
8
Beziehungsmarketing
7
Relationship marketing
7
Bayes-Statistik
3
Bayesian estimation
3
Bayesian inference
3
Big Data
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Big data
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Data Mining
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Data mining
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Einzelhandel
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Internet
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Loyalty programs
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Retail trade
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loyalty programs
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Abwertung
1
Consumer behaviour
1
Currency devaluation
1
Data protection
1
Datenschutz
1
Direktmarketing
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E-commerce
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Electronic Commerce
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Inequality
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Information system
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Informationssystem
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Konsumentenverhalten
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Market research
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Marketing
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Marketing management
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Marketingmanagement
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Marktforschung
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Mathematical programming
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Mathematische Optimierung
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Privacy
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Prospect Theory
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Dogan, Kutsal
Stourm, Valeria
Haag, Nils Christian
2
Kaiser, Thomas
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Klafft, Michael
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Kondo, Fumiyo N.
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Nakahara, Mariko
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Rothensee, Matthias
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Bacile, Todd J.
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Banerjee, Sy
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Cook, Christopher L.
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Dorotic, Matilda
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Fok, Dennis
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Goldsmith, Ronald E.
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Gruber, Kathrin
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Ha, Young
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Holloway, Bethan
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Modeling the impact of internet technology on marketing
Dogan, Kutsal
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2002
Persistent link: https://www.econbiz.de/10002183893
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