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person:"Doppelhofer, Gernot"
~person:"Allenby, Greg M."
~subject:"Discrete choice"
~type:"article"
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Doppelhofer, Gernot
Allenby, Greg M.
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Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana
;
Walker Reczek, Rebecca
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
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2
Dynamic brand satiation
Hasegawa, Shohei
;
Terui, Nobuhiko
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 842-853
Persistent link: https://www.econbiz.de/10009688794
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An integrated model of discrete choice and response time
Otter, Thomas
;
Allenby, Greg M.
;
Zandt, Trish van
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
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