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person:"Dornaus, Christina"
~person:"Ayoun, Baker"
~person:"Eisend, Martin"
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Humor
12
Advertising
7
Werbung
7
Advertising effects
6
Werbewirkung
6
Consumer behaviour
3
Konsumentenverhalten
3
advertising
3
humor
3
Arbeitsplatz
2
Arbeitszufriedenheit
2
Employee retention
2
Evolutionary economics
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evolutionary psychology
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1960-2006
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Affiliative humor
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Aggressive humor
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Communication
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English
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Dornaus, Christina
Ayoun, Baker
Eisend, Martin
Yoon, Hye Jin
14
Schwarz, Gerhard
8
Hakelmacher, Sebastian
7
Gulas, Charles S.
6
Oikarinen, Eeva-Liisa
6
Weinberger, Marc G.
6
McGraw, A. Peter
5
Schwarz, Uta
5
Warren, Caleb
5
Hoffmann, Stefan
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Bauman, Yoram
3
Beck, Hanno
3
Cruthirds, Kevin W.
3
Friedman, Hershey H.
3
Friedman, Linda Weiser
3
Gkorezis, Panagiotis
3
Grégoire, Yany
3
Hatzithomas, Leonidas
3
Klein, Grady
3
Kobel, Sarah
3
Kumar, Piyush
3
Mayer, James
3
Robert, Christopher
3
Aguilar Guillén, José Víctor
2
Berger, Peter L.
2
Berthon, Pierre R.
2
Bitterly, T. Bradford
2
Blackford, Benjamin J.
2
Bonus, Holger
2
Boutsouki, Christina
2
Bouwmeester, Onno
2
Béal, Mathieu
2
Carlson, Les
2
Chaker, Nawar N.
2
Chen, Han
2
Cheng, David
2
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International journal of advertising : the quarterly review of marketing communications
2
Innovationsorientierte Personalentwicklung : Konzepte, Methoden und Fallbeispiele für die Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriften aus der Fakultät Humanwissenschaften der Otto-Friedrich-Universität Bamberg
1
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Does national culture matter? : restaurant employees' workplace humor and job embeddedness
Chen, Han
;
Ayoun, Baker
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1096-1121
Persistent link: https://www.econbiz.de/10013387364
Saved in:
3
Humor als Förderfaktor für Innovationen : Analyse eines Innovationscoachings und Entwicklung eines theoretischen Modells (qualitative Einzelfallstudien)
Dornaus, Christina
-
2016
Persistent link: https://www.econbiz.de/10011561838
Saved in:
4
Is negative workplace humor really all that "negative"? : workplace humor and hospitality employees' job embeddedness
Chen, Han
;
Ayoun, Baker
- In:
International journal of hospitality management
79
(
2019
),
pp. 41-49
Persistent link: https://www.econbiz.de/10012012965
Saved in:
5
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
6
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
7
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
8
Humor als Förderfaktor für Innovation?!
Dornaus, Christina
- In:
Innovationsorientierte Personalentwicklung : Konzepte, …
,
(pp. 161-173)
.
2014
Persistent link: https://www.econbiz.de/10010235374
Saved in:
9
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
10
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
1
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