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person:"Dornaus, Christina"
~person:"Eisend, Martin"
~subject:"Kulturelle Identität"
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Kulturelle Identität
Humor
10
Advertising
7
Werbung
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Advertising effects
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Werbewirkung
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Consumer behaviour
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advertising
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humor
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1960-2006
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Cultural identity
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Ethnic discrimination
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Großbritannien
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Dornaus, Christina
Eisend, Martin
Gulas, Charles S.
2
Wang, Valerie Lynette
2
Wang, Yong Jian
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Weinberger, Marc G.
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Weinberger, Michelle F.
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Boutsouki, Christina
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Crawford, Heather J.
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Gelbrich, Katja
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Gregory, Gary D.
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Hoffmann, Stefan
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Lee, Yih Hwai
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Lim, Elison Ai Ching
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Lu, Lu
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Müller, Stefan
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Ngo, Liem Viet
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Rößner, Anna
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Schwarz, Uta
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Snijders, Theo
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Wei, Jie
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Wei, Joicey J.
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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