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person:"Douglas, Susan P."
~person:"Craig, C. S."
~person:"Swoboda, Bernhard"
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Search: subject_exact:"Marktsegmentierung von Auslandsmärkten"
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International market segmentation
5
Internationale Marktsegmentierung
5
Deutschland
2
Einzelhandel
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Germany
2
International market entry
2
International marketing
2
Internationaler Markteintritt
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Internationales Marketing
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Douglas, Susan P.
Craig, C. S.
Swoboda, Bernhard
Bergin, Paul R.
7
Glick, Reuven
7
Gopinath, Gita
6
Gourinchas, Pierre-Olivier
6
Li, Nicholas
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Papadopoulos, Nicolas G.
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Hsieh, Chang-tai
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Dotsey, Michael
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Duarte, Margarida
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Martín Martín, Oscar
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Brouthers, Lance Eliot
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Carballo, Jerónimo
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Cleveland, Mark
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Croux, Christophe
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Da-Cruz, Patrick
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Dahl, Bruce L.
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Martínez-Zarzoso, Inmaculada
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
International marketing review
1
Internationalisierung von Vertrieb und Handel
1
The international review of retail, distribution and consumer research
1
The past, present and future of international business & management
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ECONIS (ZBW)
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1
International market selection in retailing : Metro Cash & Carry
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 329-340)
.
2011
Persistent link: https://www.econbiz.de/10009304628
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2
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
3
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
4
Towards a conceptual model of country market selection : selection processes of retailers and C&C wholesalers
Swoboda, Bernhard
;
Schwarz, Sandra
;
Hälsig, Frank
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 253-282
Persistent link: https://www.econbiz.de/10003503867
Saved in:
5
Interaktives Szene-Beziehungsmangement als Ansatz zur Internationalisierung - konzeptionelle Überlegungen und empirische Befunde
Foscht, Thomas
;
Angerer, Thomas
;
Swoboda, Bernhard
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 153-167)
.
2004
Persistent link: https://www.econbiz.de/10002106385
Saved in:
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