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person:"Douglas, Susan P."
~person:"Lewis, Geoffrey"
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Search: subject_exact:"Marktsegmentierung von Auslandsmärkten"
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International market segmentation
4
Internationale Marktsegmentierung
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Douglas, Susan P.
Lewis, Geoffrey
Bergin, Paul R.
7
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ECONIS (ZBW)
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1
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
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2
Can Australia compete internationally? : The old question revisited in the light of new evidence
Lewis, Geoffrey
(
contributor
);
Zalan, Tatiana
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001792431
Saved in:
3
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
4
Can Australia compete internationally? : The old question revisited in the light of new evidence
Lewis, Geoffrey
;
Zalan, Tatiana
- In:
Asia Pacific business review
11
(
2005
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10003063504
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