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person:"Douglas, Susan P."
~person:"Sirkeci, Ibrahim"
~type_genre:"Book section"
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International market segmentation
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Internationale Marktsegmentierung
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E-marketing ; Vol. 3
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Handbook of research on mobile marketing management
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The past, present and future of international business & management
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ECONIS (ZBW)
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Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
-
2012
Persistent link: https://www.econbiz.de/10009575084
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Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
3
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
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