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person:"Douglas, Susan P."
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Search: subject_exact:"Marktsegmentierung von Auslandsmärkten"
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International market segmentation
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The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
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