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person:"Eagle, Lynne C."
~isPartOf:"International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing"
~person:"Dave, Dhaval"
~subject:"Gesundheitswesen"
~subject:"Social marketing"
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
Journal of marketing management : MM
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Working paper / Department of Commerce, College of Business, Massey University
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Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
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