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person:"Edelman, Benjamin"
~isPartOf:"The American economic review"
~person:"Skiera, Bernd"
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Internet advertising and the generalized second-price auction : selling billions of dollars worth of keywords
Edelman, Benjamin
;
Ostrovsky, Michael
;
Schwarz, Michael
- In:
The American economic review
97
(
2007
)
1
,
pp. 242-259
Persistent link: https://www.econbiz.de/10003456255
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