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person:"Edelman, Benjamin"
~person:"Skiera, Bernd"
~subject:"Electronic Commerce"
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Electronic Commerce
Internet marketing
46
Online-Marketing
46
Search engine
16
Suchmaschine
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Preismanagement
11
Pricing strategy
11
Advertising effects
10
Werbewirkung
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Auction
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Social web
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Online retailing
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Online-Handel
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Internet
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Leistungsanreiz
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Facebook
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Edelman, Benjamin
Skiera, Bernd
Lammenett, Erwin
16
Kollmann, Tobias
14
Chaffey, Dave
8
Law, Chun Hung Roberts
8
Dwivedi, Yogesh Kumar
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
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Goldfarb, Avi
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Olbrich, Rainer
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Ratten, Vanessa
6
Russo, Antonio
6
Schultz, Carsten D.
6
Schumann, Jan Hendrik
6
Strauss, Judy
6
Theobald, Elke
6
Wirtz, Bernd W.
6
Ahuja, Vandana
5
Alleman, James H.
5
Dinerstein, Michael
5
Einav, Liran
5
Fritz, Wolfgang
5
Guo, Xiaolong
5
Heinemann, Gerrit
5
Lambrecht, Anja
5
Levin, Jonathan
5
Lobel Trong Thuy Tran
5
Martínez-López, Francisco J.
5
Moran, Mike
5
Qiu, Liangfei
5
Sundaresan, Neel
5
Tan, Yong
5
Thaichon, Park
5
Viswanathan, Siva
5
Akram, Umair
4
Bergemann, Dirk
4
Bourreau, Marc
4
Duan, Wenjing
4
Duch-Brown, Néstor
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Oxford review of economic policy
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
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1
The market design and policy of online review platforms
Edelman, Benjamin
- In:
Oxford review of economic policy
33
(
2017
)
4
,
pp. 635-649
Persistent link: https://www.econbiz.de/10011952543
Saved in:
2
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
3
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
4
E-Commerce : Erfolgsstrategien für das Suchmaschinenmarketing
Skiera, Bernd
;
Stepanchuk, Tanja
;
Gerstmeier, Eva
- In:
Wirtschaft und Berufserziehung : W & B ; Zeitschrift …
60
(
2008
)
11
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003775995
Saved in:
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