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person:"Edmundson-Bird, David"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bergmeier, Markus"
~person:"Kannan, P. K."
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Beiträge zur empirischen Marketing- und Vertriebsforschung
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
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