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person:"Edwards, Steven M."
~person:"Christofi, Michael"
~subject:"India"
~subject:"Marketing management"
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Search: subject_exact:"Cause-Related Marketing"
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Marketing management
Cause-Related Marketing
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cause-related marketing
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Innovation
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Markenführung
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brand awareness
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competitive advantage
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corporate reputation
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product innovation
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strategic agility
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sustainability
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sustainable leadership
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Beziehungsmarketing
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Competitive advantage
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Consumer behaviour
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Corporate Social Responsibility
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Corporate reputation
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Cross-cultural marketing
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Cross-national research
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Interkulturelles Marketing
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International advertising strategies
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Edwards, Steven M.
Christofi, Michael
Thomas, Sujo
8
Chang, Chun-Tuan
5
Kureshi, Sonal
5
Liu, Gordon
4
Bae, Mikyeung
3
Chawla, Deepak
3
Galan-Ladero, M. Mercedes
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Ko, Wai Wai
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Krepapa, Areti
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Tasoulis, Konstantinos
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Vlachos, Pavlos A.
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Vrontis, Demetris
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Youn, Seounmi
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Aggarwal, Vivek
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Akansha Singh
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Baghi, Ilaria
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Bianchi, Enrique Carlos
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Brown, Tom J.
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Chang, Chun-tuan
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Chen, Pei-Chi
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Cheng, Zhao-Hong
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Chu, Xing-Yu
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Daponte, Gaspar Gracia
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Du, Lanying
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Flaherty, Karen E.
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Galera Casquet, Clementina
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Gupta, Shruti
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Hou, Jundong
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Howie, Katharine M.
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Ibanez-Hafkamp, Lisette
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Kim, Hyuksoo
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Kim, Jihye
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Koritos, Christos D.
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Larson, Brian V.
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Lavoie, Nathalie
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Leonidou, Erasmia
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Marhana Mohamed Anuar
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Journal of business research : JBR
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The journal of services marketing
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World review of entrepreneurship, management and sustainable development
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
2
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
3
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Saved in:
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