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person:"Eisend, Martin"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Naik, Prasad A."
~person:"Pelsmacker, Patrick de"
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Eisend, Martin
Naik, Prasad A.
Pelsmacker, Patrick de
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of advertising : the quarterly review of marketing communications
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Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
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2010
Persistent link: https://www.econbiz.de/10003977016
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