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person:"Eisend, Martin"
~person:"Baye, Michael R."
~person:"Schweiger, Günter"
~type_genre:"Aufsatz im Buch"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
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2
Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 55-65)
.
2012
Persistent link: https://www.econbiz.de/10009748177
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3
Grundlagen und Methoden der Intermediaselektion
Schweiger, Günter
;
Dabic, Marina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 839-857)
.
2009
Persistent link: https://www.econbiz.de/10003766188
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