//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Eisend, Martin"
~person:"Bellman, Steven"
~person:"Engel, Larry"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
Advertising
1
Arzneimittel
1
Cultural identity
1
Direct marketing
1
Direktmarketing
1
Ethnic discrimination
1
Ethnic group
1
Ethnische Diskriminierung
1
Ethnische Gruppe
1
Fernsehwerbung
1
Großbritannien
1
Humor
1
Kulturelle Identität
1
Minderheit
1
Minority
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Target group
1
Television advertising
1
United Kingdom
1
Werbung
1
Zielgruppe
1
auditory
1
congruency
1
direct-to-consumer advertising
1
ethnic advertising
1
ethnic identity
1
ethnic minority
1
eye-tracking
1
humor
1
modality
1
processing
1
stereotyping
1
understanding
1
visual
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
45
Aufsatz in Zeitschrift
45
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Conference paper
2
Konferenzschrift
2
Sammelwerk
2
Conference proceedings
1
more ...
less ...
Language
All
English
2
Author
All
Eisend, Martin
Bellman, Steven
Engel, Larry
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Russell, Cristel Antonia
2
Arsena, Ashley
1
Atta-Owusu, Kwadwo
1
Awan, Asif
1
Ayllón Aragón, Grisel
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Boyland, Emma
1
Carvalho, Sergio W.
1
Chan, Terri H.
1
Choi, Yung Kyun
1
Fujisawa, Chieko
1
Fève, Frédérique
1
Gallego, Maria
1
Gatter, M. Shirin
1
Gierl, Heribert
1
Giri, Ravi
1
Grigaliūnaitė, Viktorija
1
Gómez-Suárez, Mónica
1
Haslwanter, Christina
1
Hatzithomas, Leonidas
1
Heberle, Antonia
1
Hung, Kineta
1
Hurmelinna-Laukkanen, Pia
1
Hüttl-Maack, Verena
1
Inoue, Jun-ichi
1
Jewell, Robert D.
1
Karray, Salma
1
Kasuga, Norihiro
1
Khalid, Ifra
1
Krafft, Manfred
1
Kyan, Hiroyuki
1
Kämmerer, Maren
1
Lamberz, Julia
1
Lee, Dong Hwan
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
2
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->