//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Eisend, Martin"
~person:"Gierl, Heribert"
~subject:"United States"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
United States
Advertising effects
2
Werbewirkung
2
Advertising
1
Brand management
1
Co-product
1
Consumer behaviour
1
Cultural identity
1
Ethnic discrimination
1
Ethnic group
1
Ethnische Diskriminierung
1
Ethnische Gruppe
1
Großbritannien
1
Humor
1
Konsumentenverhalten
1
Kulturelle Identität
1
Markenführung
1
Minderheit
1
Minority
1
Product design
1
Produktgestaltung
1
Target group
1
USA
1
United Kingdom
1
Werbung
1
Zielgruppe
1
attitude
1
brand cooperation
1
ethnic advertising
1
ethnic identity
1
ethnic minority
1
humor
1
logo design
1
schema-incongruence theory
1
stereotyping
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Conference paper
Article in journal
2
Aufsatz in Zeitschrift
2
Konferenzbeitrag
1
Language
All
English
1
Author
All
Eisend, Martin
Gierl, Heribert
Atta-Owusu, Kwadwo
1
Choi, Yung Kyun
1
Gallego, Maria
1
Heberle, Antonia
1
Hurmelinna-Laukkanen, Pia
1
Li, Minghao
1
Li, Wen
1
Oikarinen, Eeva-Liisa
1
Schofield, Norman
1
Sun, Tao
1
Taylor, Charles Raymond
1
Wang, Qingbin
1
Zou, Yang
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->