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person:"Eitelwein, Oliver"
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Eitelwein, Oliver
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Marketing-mix strategies - product strategy and promotion strategy
1
The PDMA handbook of new product development
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ECONIS (ZBW)
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Top oder Flop in der Produktentwicklung : Erfolgsstrategien: von der Idee zum Launch
Cooper, Robert G.
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2010
-
2. Auflage
Persistent link: https://www.econbiz.de/10003906643
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Modular architectures in firms and value systems : antecedents, structures, performance impact
Eitelwein, Oliver
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2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003903371
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3
New products : the factors that drive success
Cooper, Robert G.
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2009
Persistent link: https://www.econbiz.de/10003836288
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Unternehmenserfolg durch Modularisierung von Produkten, Prozessen und Supply Chains : WHU Benchmarking-Studie Modularisierung
Eitelwein, Oliver
;
Weber, Jürgen
-
2008
Persistent link: https://www.econbiz.de/10003684369
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New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
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