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person:"Ellonen, Hanna-Kaisa"
~person:"Clemons, Eric K."
~subject:"Brand management"
~subject:"Business model"
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Brand management
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5
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Ellonen, Hanna-Kaisa
Clemons, Eric K.
Nusair, Khaldoon
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Campo, Sara
3
Fernández-Cavia, José
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Jiménez-Barreto, Jano
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Kuivalainen, Olli
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
International journal of internet marketing and advertising : IJIMA
1
JMM : the international journal on media management
1
Journal of management information systems : JMIS
1
Journal of media business studies
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the role of the website in a magazine business : revisiting old truths
Ellonen, Hanna-Kaisa
;
Wikström, Patrik
;
Johansson, Anette
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 238-249
Persistent link: https://www.econbiz.de/10011611238
Saved in:
2
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
3
The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
4
Business models for monetizing Internet applications and Web sites : experience, theory, and predictions
Clemons, Eric K.
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
2
,
pp. 15-41
Persistent link: https://www.econbiz.de/10003903900
Saved in:
5
Complementary role of website in business model development
Kuivalainen, Olli
;
Ellonen, Hanna-Kaisa
;
Sainio, Liisa-Maija
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 136-154)
.
2009
Persistent link: https://www.econbiz.de/10003950311
Saved in:
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