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person:"Eppinger, Steven D."
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Landwehr, Jan Rüdiger"
~person:"Motta, Massimo"
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Eppinger, Steven D.
Landwehr, Jan Rüdiger
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger
;
Stadler, Rupert
;
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
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