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person:"Eppinger, Steven D."
~person:"Landwehr, Jan Rüdiger"
~person:"Motta, Massimo"
~subject:"Automotive industry"
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Automotive industry
Product design
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Eppinger, Steven D.
Landwehr, Jan Rüdiger
Motta, Massimo
Herrmann, Andreas
5
Blonigen, Bruce A.
4
Heitmann, Mark
4
Knittel, Christopher R.
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Soderbery, Anson
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Fujimoto, Takahiro
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Chen, Chialin
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
3
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
4
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
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