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person:"Esch, Franz-Rudolf"
~person:"Guzman, Francisco"
~source:"econis"
~type_genre:"Rezension"
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Markenpolitik : ein Überblick zum "state of the art"
Bruhn, Manfred
- In:
Die Betriebswirtschaft : DBW
63
(
2003
)
2
,
pp. 179-202
Persistent link: https://www.econbiz.de/10001749709
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