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person:"Fantapié Altobelli, Claudia"
~person:"Singh, Ramendra"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
14
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14
Developing countries
6
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6
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4
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4
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4
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4
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Aufsatz in Zeitschrift
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Fantapié Altobelli, Claudia
Singh, Ramendra
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
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16
Pitt, Leyland F.
16
Yan, Ruiliang
16
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14
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14
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14
Thrassou, Alkis
14
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13
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13
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13
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13
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12
Ko, Eunju
12
Ngo, Liem Viet
12
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12
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12
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11
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11
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11
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11
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11
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10
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10
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10
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10
Pei, Zhi
10
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10
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9
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9
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ECONIS (ZBW)
14
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1
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
2
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
3
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
4
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
5
Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy
(
ed.
);
Chakrabarti, Ronika
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824965
Saved in:
6
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
Saved in:
7
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
8
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
Saved in:
9
A new conceptualization of salesperson's customer orientation : propositions and implications
Singh, Ramendra
;
Koshy, Abraham
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009508090
Saved in:
10
Business-to-business (B2B) marketing practices in India
Singh, Ramendra
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009558498
Saved in:
1
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