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person:"Fantapié Altobelli, Claudia"
~type_genre:"Aufsatz in Zeitschrift"
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Fantapié Altobelli, Claudia
Vrontis, Demetris
26
Kumar, V.
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23
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Internet-Branding : Integration des Online-Marketing in den Kommunikationsmix von Unternehmen der "Old Economy"
Fantapié Altobelli, Claudia
- In:
Die Unternehmung : Swiss journal of business research …
56
(
2002
)
5
,
pp. 317-331
Persistent link: https://www.econbiz.de/10001709137
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Warum Bildschirmtext in der Bundesrepublik Deutschland scheiterte : eine diffusionstheoretische Analyse einer verfehlten Marketing-Politik
Berndt, Ralph
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
11
,
pp. 955-970
Persistent link: https://www.econbiz.de/10001112158
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