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person:"Fischer, Alexander"
~accessRights:"restricted"
~person:"Veloutsou, Cleopatra"
~subject:"Kundenintegration"
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Kundenintegration
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Fischer, Alexander
Veloutsou, Cleopatra
Loureiro, Sandra Maria Correia
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Journal of business research : JBR
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ECONIS (ZBW)
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Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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