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person:"Fischer, Alexander"
~isPartOf:"International marketing review"
~person:"Behl, Abhishek"
~person:"Veloutsou, Cleopatra"
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Fischer, Alexander
Behl, Abhishek
Veloutsou, Cleopatra
Magnusson, Peter
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International marketing review
Journal of business research : JBR
5
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of product & brand management
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Innovative Markenführung und -implementierung
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International business review : the official journal of the European International Business Academy
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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