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person:"Fletcher, Richard"
~person:"Budinich, Valeria"
~type_genre:"Fallstudie"
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ECONIS (ZBW)
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Changer d'échelle : l'entreprise au service de l'innovation sociale
Kayser, Olivier
;
Budinich, Valeria
-
2016
Persistent link: https://www.econbiz.de/10011484969
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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