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person:"Fletcher, Richard"
~person:"Gutiérrez Poveda, Roberto"
~type_genre:"Fallstudie"
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Long range planning : LRP ; international journal of strategic management
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The journal of consumer marketing
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ECONIS (ZBW)
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Innovations to serve low-income citizens : when corporations leave their comfort zones
Gutiérrez Poveda, Roberto
;
Vernis, Alfred
- In:
Long range planning : LRP ; international journal of …
49
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011508352
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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