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person:"Fletcher, Richard"
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Fletcher, Richard
Neumark, David
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The journal of consumer marketing
3
Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
5
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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2
Family pruchase decision making at the bottom of the pyramid
Chikweche, Tendai
;
Stanton, John
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10009552959
Saved in:
3
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
4
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
5
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
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