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person:"Ford, David"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Homburg, Christian"
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Ford, David
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Journal of the Academy of Marketing Science
Journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Die Betriebswirtschaft : DBW
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Gabler Edition Wissenschaft
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Research
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Rethinking marketing : developing a new understanding of markets
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
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