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person:"Ford, David"
~person:"Homburg, Christian"
~subject:"Leistungsbündel"
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Leistungsbündel
B-to-B-Marketing
22
Business-to-business marketing
22
Lieferantenmanagement
9
Supplier relationship management
9
Business-to-Business-Marketing
8
Deutschland
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Germany
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business-to-business marketing
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Brand management
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Consumer behaviour
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Markenführung
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Marketing management
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Marketingmanagement
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Theorie
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Theory
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Unternehmenserfolg
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Bundling strategy
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Salespeople
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Brand
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Economics of information
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Ford, David
Homburg, Christian
Ulaga, Wolfgang
9
Kowalkowski, Christian
8
Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Jacob, Frank
5
Gebauer, Heiko
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Nordin, Fredrik
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Raj, Ritwik
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Reinartz, Werner J.
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Sun, Lei
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Voeth, Markus
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Weiber, Rolf
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Adamson, Brent
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Backhaus, Christof
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Becker, Jörg
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Beverungen, Daniel
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Bharadwaj, Sundar G.
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Biggemann, Sergio
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2
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Die Betriebswirtschaft : DBW
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
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2
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
3
Der erfolgreiche Weg zum Systemanbieter : strategische Neuausrichtung von Industriegüterunternehmen
Homburg, Christian
;
Kühlborn, Sven
-
2003
Persistent link: https://www.econbiz.de/10013430046
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