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person:"Fortenberry Jr., John L."
~person:"Bae, Young Han"
~person:"Cho, Chang-Hoan"
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Fortenberry Jr., John L.
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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2
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
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3
Receptiveness of Black Americans to outdoor advertising
Fortenberry Jr., John L.
;
MacGoldrick, Peter J.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 586-593
Persistent link: https://www.econbiz.de/10008988785
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