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person:"Fritz, Wolfgang"
~isPartOf:"Digital and social media marketing : a results-driven approach"
~person:"Mohamad, Mostafa"
~person:"Wirtz, Bernd W."
~type_genre:"Case study"
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Digital and social media marketing : a results-driven approach
Springer texts in business and economics
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Organizational innovation and IT governance in emerging economies
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Fenton., Alex
;
Mohamad, Mostafa
;
Jones, Ashley
- In:
Digital and social media marketing : a results-driven …
,
(pp. 190-213)
.
2017
Persistent link: https://www.econbiz.de/10011582705
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