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person:"Fritz, Wolfgang"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"O'Cass, Aron"
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Marketingmanagement
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Australien
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Fritz, Wolfgang
O'Cass, Aron
Di Benedetto, C. Anthony
9
Lindgreen, Adam
8
Terho, Harri
7
Parvinen, Petri
5
Agnihotri, Raj
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Eggert, Andreas
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Kindström, Daniel
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Morgan, Robert
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Möller, K. E. Kristian
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Sarin, Shikhar
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Ulaga, Wolfgang
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Yan, Ruiliang
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Akter, Shahriar
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Cao, Guangming
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Mu, Jifeng
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Pei, Zhi
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Slater, Stanley F.
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Industrial marketing management : the international journal for industrial and high-tech firms
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
10
Journal of strategic marketing
6
European journal of marketing : EJM
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European journal of marketing
1
Handbuch Multi-Channel-Marketing
1
Psychology & marketing
1
SpringerLink / Bücher
1
The journal of services marketing
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Tourism management : research, policies, practice
1
Wirtschaft und Wettbewerb
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Zum Erkenntnisstand der Betriebswirtschaftslehre am Beginn des 21. Jahrhunderts : Festschrift für Erich Loitlsberger zum 80. Geburtstag
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ECONIS (ZBW)
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
3
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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