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person:"Fritz, Wolfgang"
~isPartOf:"International journal of wine business research : IJWBR"
~person:"Pitt, Leyland F."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Fritz, Wolfgang
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International journal of wine business research : IJWBR
Business horizons
8
Industrial marketing management : the international journal for industrial and high-tech firms
2
International review of entrepreneurship : IRE
2
Journal of financial services marketing : JFSM
2
Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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The journal of management development
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ECONIS (ZBW)
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
Saved in:
2
A content analysis of influential wine blogs
Beninger, Stefanie
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
Saved in:
3
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
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