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person:"Fritz, Wolfgang"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Bauer, Hans H."
~person:"Wirtz, Bernd W."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Internet marketing
4
Online-Marketing
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Structural equation model
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Strukturgleichungsmodell
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Fritz, Wolfgang
Bauer, Hans H.
Wirtz, Bernd W.
Balasubramanian, Siva Kumar
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Belanger, France
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Journal of electronic commerce research : JECR
Jahrbuch der Absatz- und Verbrauchsforschung
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Die Betriebswirtschaft : DBW
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Die Potentiale der Internet-Ökonomie : neue Regeln bestimmen die digitale Wirtschaft
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Die Zukunft des Electronic Business
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Dienstleistungsmarketing
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Electronic Services
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International journal of electronic business
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International journal of electronic business : IJEB
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Speyerer Forschungsberichte
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Springer eBook Collection / Business and Economics
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Determinants of social media website attractiveness
Wirtz, Bernd W.
;
Piehler, Robert
;
Ullrich, Sebastian
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
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