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person:"Fritz, Wolfgang"
~isPartOf:"Reihe: Marketing und Medien"
~person:"Wirtz, Bernd W."
~subject:"Success factor"
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Success factor
Brand management
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Fritz, Wolfgang
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Reihe: Marketing und Medien
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Electronic retailing
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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International journal of electronic business : IJEB
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Yearbook of marketing and consumer research
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Brand Community Management in Social Media : eine empirische Analyse zu Erfolgsfaktoren und -wirkung
Göttel, Vincent
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2018
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1. Auflage
Persistent link: https://www.econbiz.de/10011890010
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