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person:"Fritz, Wolfgang"
~person:"Bauer, Hans H."
~person:"Decarolis, Francesco"
~person:"Wirtz, Bernd W."
~subject:"Online-Marketing"
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Online-Marketing
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133
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Fritz, Wolfgang
Bauer, Hans H.
Decarolis, Francesco
Wirtz, Bernd W.
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
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Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
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Karjaluoto, Heikki
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Ozuem, Wilson
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Bergemann, Dirk
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Okazaki, Shintaro
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Pelsmacker, Patrick de
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Rita, Paulo
16
Sayedi, Amin
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Schultz, Carsten D.
16
Smith, Katherine Taken
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Harrigan, Paul
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Stephen, Andrew T.
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Ahuja, Vandana
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Bigné Alcañiz, J. Enrique
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Choi, Yung Kyun
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Ko, Eunju
14
Kumar, Subodha
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Loureiro, Sandra Maria Correia
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Olbrich, Rainer
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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1
Competition and defaults in online search
Decarolis, Francesco
;
Li, Muxin
;
Paternollo, Filippo
-
2023
Persistent link: https://www.econbiz.de/10013477675
Saved in:
2
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
- In:
The journal of industrial economics
71
(
2023
)
2
,
pp. 570-592
Persistent link: https://www.econbiz.de/10014365249
Saved in:
3
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
-
2023
Persistent link: https://www.econbiz.de/10014322426
Saved in:
4
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
5
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
-
2019
Persistent link: https://www.econbiz.de/10012181530
Saved in:
6
Artificial intelligence & data obfuscation : algorithmic competition in digital ad auctions
Decarolis, Francesco
;
Rovigatti, Gabriele
;
Rovigatti, …
-
2023
Persistent link: https://www.econbiz.de/10014235314
Saved in:
7
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
8
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
9
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
10
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
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