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person:"Fritz, Wolfgang"
~person:"Melewar, T. C."
~type_genre:"Book section"
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Fritz, Wolfgang
Melewar, T. C.
Bruhn, Manfred
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Building corporate identity, image and reputation in the digital era
1
Handbuch Multi-Channel-Marketing
1
Zum Erkenntnisstand der Betriebswirtschaftslehre am Beginn des 21. Jahrhunderts : Festschrift für Erich Loitlsberger zum 80. Geburtstag
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ECONIS (ZBW)
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Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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Der Multikanalvertrieb in der Automobilwirtschaft : Entwicklungen und Herausforderungen im europäischen Markt
Fritz, Wolfgang
;
Graf, Alexander
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 625-652)
.
2007
Persistent link: https://www.econbiz.de/10003435176
Saved in:
3
Tendenzen marktorientierter Preispolitik im "Electronic Commerce"
Wagner, Udo
;
Fritz, Wolfgang
- In:
Zum Erkenntnisstand der Betriebswirtschaftslehre am …
,
(pp. 451-474)
.
2001
Persistent link: https://www.econbiz.de/10001591271
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