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person:"Fritz, Wolfgang"
~person:"Melewar, T. C."
~type_genre:"Case study"
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Search: subject_exact:"Market-orientated perspective"
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sensory brand experience
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Fritz, Wolfgang
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Building corporate identity, image and reputation in the digital era
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ECONIS (ZBW)
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Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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