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person:"Fulgoni, Gian M."
~person:"Aghniadi"
~subject:"Social relations"
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Internet marketing
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Fulgoni, Gian M.
Aghniadi
Sabatini, Fabio
6
Sarracino, Francesco
4
Hofstetter, Reto
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Nair, Harikesh
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Shriver, Scott K.
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International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
1
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ECONIS (ZBW)
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The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
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2
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
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