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person:"Fulgoni, Gian M."
~person:"Edelman, Benjamin"
~subject:"Advertising effects"
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Fulgoni, Gian M.
Edelman, Benjamin
Wilbur, Kenneth C.
17
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16
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13
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12
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Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
2
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
3
How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
Saved in:
4
CPC/CPA hybrid bidding in a second price auction
Edelman, Benjamin
(
contributor
);
Lee, Hoan Soo
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788917
Saved in:
5
Pitfalls and fraud in online advertising metrics : what makes advertisers vulnerable to cheaters, and how they can protect themselves
Edelman, Benjamin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 127-132
Persistent link: https://www.econbiz.de/10010383797
Saved in:
6
Advertising disclosures : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10010218878
Saved in:
7
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
8
Who owns metrics? : building a bill of rights for online advertisers
Edelman, Benjamin
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 401-403
Persistent link: https://www.econbiz.de/10003923951
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