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person:"Fulgoni, Gian M."
~person:"Edelman, Benjamin"
~subject:"Werbung"
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Werbung
Internet marketing
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Online-Marketing
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Fulgoni, Gian M.
Edelman, Benjamin
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
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Information economics and policy : IEP
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Journal of advertising research
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ECONIS (ZBW)
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Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
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2
Advertising disclosures : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10010218878
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