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person:"Fulgoni, Gian M."
~person:"Fritz, Wolfgang"
~person:"Tuten, Tracy L."
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Internet marketing
37
Online-Marketing
37
Advertising effects
7
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7
Marketing management
7
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7
Werbewirkung
7
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Fulgoni, Gian M.
Fritz, Wolfgang
Tuten, Tracy L.
Kreutzer, Ralf T.
35
Goldfarb, Avi
31
Skiera, Bernd
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
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Lammenett, Erwin
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Ozuem, Wilson
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Pelsmacker, Patrick de
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Smith, Katherine Taken
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
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11
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6
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2
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1
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
37
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1
Principles of marketing for a digital age
Tuten, Tracy L.
-
2024
-
2nd edition
Persistent link: https://www.econbiz.de/10013540770
Saved in:
2
Social media marketing
Tuten, Tracy L.
-
2024
-
5th edition
Persistent link: https://www.econbiz.de/10014461324
Saved in:
3
Werbewirkungen des Influencer-Marketings : ein Mixed-Methods-Ansatz zur empirischen Bestimmung von Wirkungsdeterminanten
Moritz, Madleen
-
2024
Persistent link: https://www.econbiz.de/10014440827
Saved in:
4
The SAGE handbook of digital marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013350348
Saved in:
5
The SAGE handbook of social media marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013357362
Saved in:
6
Social media marketing
Tuten, Tracy L.
-
2021
-
4th edition
Persistent link: https://www.econbiz.de/10012296046
Saved in:
7
Assessing the pedagogical value of branded digital marketing certification programs
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 77-90
Persistent link: https://www.econbiz.de/10012113850
Saved in:
8
Die Teilnahmebereitschaft an mobilen Web-Befragungen : eine empirische Untersuchung
Schulte, Marie
-
2018
Persistent link: https://www.econbiz.de/10011824716
Saved in:
9
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
10
Social media marketing
Tuten, Tracy L.
;
Solomon, Michael R.
-
2018
-
3rd edition
Persistent link: https://www.econbiz.de/10011776197
Saved in:
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