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person:"Fulgoni, Gian M."
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Fulgoni, Gian M.
Tuten, Tracy L.
Kreutzer, Ralf T.
35
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30
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29
Skiera, Bernd
28
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26
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ECONIS (ZBW)
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1
Social media marketing
Tuten, Tracy L.
-
2024
-
5th edition
Persistent link: https://www.econbiz.de/10014461324
Saved in:
2
Principles of marketing for a digital age
Tuten, Tracy L.
-
2024
-
2nd edition
Persistent link: https://www.econbiz.de/10013540770
Saved in:
3
The SAGE handbook of digital marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013350348
Saved in:
4
The SAGE handbook of social media marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013357362
Saved in:
5
Social media marketing
Tuten, Tracy L.
-
2021
-
4th edition
Persistent link: https://www.econbiz.de/10012296046
Saved in:
6
Assessing the pedagogical value of branded digital marketing certification programs
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 77-90
Persistent link: https://www.econbiz.de/10012113850
Saved in:
7
Social media marketing
Tuten, Tracy L.
;
Solomon, Michael R.
-
2018
-
3rd edition
Persistent link: https://www.econbiz.de/10011776197
Saved in:
8
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
9
Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
10
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
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