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person:"Günter, Bernd"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Bilro, Ricardo Godinho"
~person:"Loureiro, Sandra Maria Correia"
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Günter, Bernd
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International journal of retail and distribution management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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International journal of business and globalisation : IJBG
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International journal of wine business research : IJWBR
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Marketing in kleinen und mittleren Unternehmen
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
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Unternehmenskooperation und Netzwerkmanagement
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World review of entrepreneurship, management and sustainable development
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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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