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person:"Günter, Bernd"
~isPartOf:"International journal of retail and distribution management"
~person:"Ali, Saqib"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
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International journal of retail and distribution management
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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E-business : state of the art of ICT based challenges and solutions
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of hospitality management
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International journal of wine business research : IJWBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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World review of entrepreneurship, management and sustainable development
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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