//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Günter, Bernd"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Hollebeek, Linda D."
~person:"Wiedmann, Klaus-Peter"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer orientation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beziehungsmarketing
2
Brand image
2
Brand management
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Brand
1
Brand equity
1
Conceptual framework
1
Confidence
1
Consumer brand engagement
1
Content Management
1
Content management
1
Digital content marketing
1
Digital goods
1
Digitale Güter
1
Engagement
1
Markenartikel
1
Scale development
1
Social media
1
Structural equation model
1
Structural equation modeling
1
Strukturgleichungsmodell
1
Trust
1
Vertrauen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Günter, Bernd
Hollebeek, Linda D.
Wiedmann, Klaus-Peter
Bacile, Todd J.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Kroschke, Mirja
2
Labrecque, Lauren I.
2
Pagani, Margherita
2
Shankar, Venkatesh
2
VanMeter, Rebecca A.
2
Verhoef, Peter C.
2
Verlegh, Peeter
2
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Arce-Urriza, Marta
1
Ashraf, Abdul R.
1
Barwitz, Niklas
1
Bascoul, Ganae͏̈l
1
Betancourt, Roger R.
1
Bijmolt, Tammo H. A.
1
Boehm, Martin
1
Bohlmann, Jonathan D.
1
Bonfrer, Andre
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Breugelmans, Els
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Cebollada-Calvo, José-Javier
1
Chan, Kimmy Wa
1
Chang, Aihwa
1
Chang, Chun-Wei
1
Chintagunta, Pradeep K.
1
Chiu, Hung-chang
1
Chocarro, Raquel
1
Chonko, Lawrence B.
1
Christensen, Anna-Bertha Heeris
1
Chu, Junhong
1
Cortiñas, Monica
1
Cruz, Ryan E.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
6
The journal of services marketing
3
Handbook of research on customer engagement
2
Journal of service management
2
Marketing intelligence & planning
2
Schriftenreihe Marketing, Management
2
Australasian marketing journal
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kundenbeziehungen im Dienstleistungsbereich
1
Marketing : ZFP ; journal of research and management
1
Organizations and markets in emerging economies
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism management perspectives : TMP
1
Zeitschrift für Energiewirtschaft : ZfE
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->