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person:"Günter, Bernd"
~person:"Carù, Antonella"
~person:"Svensson, Göran"
~subject:"Innovationsmanagement"
~type_genre:"Fallstudie"
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
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