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person:"Günter, Bernd"
~person:"Grönroos, Christian"
~person:"Walsh, Gianfranco"
~type_genre:"Sammlung"
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How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
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2019
Persistent link: https://www.econbiz.de/10012019951
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
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2007
Persistent link: https://www.econbiz.de/10003377346
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